Event Details

  • Date:

TRAINER: Emma Parsons, Arts & Heritage Consultant 


Please arrive at 10.55am for a 11.00am start.


Museums rely and thrive on visitors; but how do we engage with them in time of lockdown? Who is our audience now, and what do they want and need? The situation calls for museums to be resilient, adaptive and find new ways of working. However, we still need to follow a process – planning, listening and talking to people, analysing this, acting upon it and then reviewing again.


Emma is a freelance Arts and Heritage Consultant who aims to put audiences at the heart of planning. She has just written the new AIM Success Guide – Understanding Your Audiences – she will lead a discussion around how to best address this in our current situation.


Join us for an hour for this AIM (Association for Independent Museums) session on audiences, exclusively for museums in the SHARE East of England region.


There are a maximum of eight places available so please book soon.


 We will  get in touch a few days before the session to get a bit more information about participants situation and anything specific they want to discuss.


Terms & Conditions:


For full details of our programmes conditions, see our Terms & Conditions on our website.


By booking a place on to SHARE Museums East Training Programme, you are agreeing to the following terms and conditions:



  • That you are from an East of England museum which is in Arts Council England’s Museum Accreditation Scheme. Where this is not applicable you acknowledge that SHARE will facilitate your attendance if availability permits and that your organisation will pay any fees which may apply.

  • It is a condition of receiving this ACE funded training that the online evaluation sent to the email address provided at the point of booking is completed by the specified deadline. This deadline is in the email notification unless a paper evaluation is specifically requested and submitted on the day of the training session.

  • By booking a place you agree that you are booking as a representative of your organisation and should you cancel your booking without sufficient notice your organisation is responsible for paying the late cancellation fee of £50. 


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