Reaching out to visitors through marketing and communications: an overview and some practical tips and suggestions
The day will introduce ideas around marketing and communications for museums – why do it? Which methods work for your audiences? What you might be looking to achieve?
We will cover a range of topics in greater or lesser depth, depending on the needs of participants. These could include ideas such as:
- Leaflets
- Posters
- Press releases
- E-newsletters
- Blogging
- Social media
- Effective email signatures
We will take a focused look at a few key methods of marketing, looking at examples, and offering practical tips. Everyone will be encouraged to think about a simple marketing plan for their museum and will have access to a template to help them with this.
For this we will be thinking about:
- What is a marketing plan and why is it important?
- Who are your target audiences?
- What marketing methods suit each audience?
- What messages do you want to tell each audience? What makes you special?
- Using your marketing budget – align the budget with your marketing goals
- Measuring what works (e.g. surveys, vouchers, giveaways)
- Timescales
- Overall marketing plan and plan for specific events/services/etc
This session will be led by Laura Crossley who specialises in helping organisations become more resilient through audience development, programming, evaluation, and income generation.
Some feedback from some of Laura’s previous clients:
“Half an hour spent brainstorming with her will always leave me with pages of useful notes, new potential partners to approach, and marketing ideas to follow up on.”
“I would highly recommend Laura as a trainer to anyone especially with regards to working in partnership. The partnership training delivered by Laura was extremely well received by the whole team and had an incredible unifying effect which has lasted long after the training session ended. Laura’s style is very natural, open and honest which worked really well. The team’s confidence has clearly been boosted as a result of Laura’s training and we are raring to move forward with the project with a sense of renewed energy.
“We all hope to have the opportunity to learn from Laura again in the future.”
If you have any specific topics you would like to cover then please email Laura in advance of the session – Laura Crossley
Please arrive from 10.15 for a 10.30am start. Tea and coffee will be served on arrival but please bring your own lunch or make use of the museum cafe.
If you have an further questions, you may find them answered on our FAQs page.
Terms & Conditions:
For full details of our programmes conditions, see our Terms & Conditions on our website
By booking a place on to SHARE Museums East Training Programme, you are agreeing to the following terms and conditions:
- That you are from an East of England museum which is in Arts Council England’s Museum Accreditation Scheme. Where this is not applicable you acknowledge that SHARE will facilitate your attendance if availability permits and that your organisation will pay any fees which may apply.
- It is a condition of receiving this ACE funded training that the online evaluation sent to the email address provided at the point of booking is completed by the specified deadline. This deadline is in the email notification unless a paper evaluation is specifically requested and submitted on the day of the training session.
- By booking a place you agree that you are booking as a representative of your organisation and should you cancel your booking without sufficient notice your organisation is responsible for paying the late cancellation fee of £50.
