Data Driven Museums

NEW for 2023! SHARE’s Data Driven Museums looks at how museums can make better use of data and features case studies as well as a comprehensive list of data sources.

SHARE Insight into Digitally Engaged Audiences (IDEA) 2021-22 Cohort report

This is a report about the findings from the IDEA programme (Insight from Digitally Engaged Audiences) run by SHARE Museums East in 2021-22. The aim of the programme was to help museums:
• understand who their digital audiences are
• understand what their digital audiences value and want
• identify any differences between their digital and in-person audiences
• and therefore feed into plans for future digital engagement and marketing

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