Working with Business Case Study: Gainsborouh’s House – p.21
We can think of this as the corporate engagement spectrum. At one end is ‘hard’ sponsorship where the issue is simply how much value the initiative or programme will add to corporate profitability- directly or indirectly. At the other end is corporate philanthropy where a company – or an individual in charge of a company – give resources away with no hope of return.
A resource to support museums develop relationships and partnerships with businesses