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Audience Understanding

The Audience Finder new user grant is aligned to Goal 2 of the Arts Councils (ACE) priorities – Audiences. The Audience Agency (TAA) is an ACE-funded Sector Support Organisation. SHARE Museums East has been charged by ACE to promote the use of TAA’s Audience Finder programme more widely by museums.

Audience Finder (AF) provides museums with excellent data about their visitors, but it can be a challenge for museums to take part and put the systems in place to gather the raw data required.  AF is free to use but there may be costs associated with collecting data. We are providing a small  number of grants each year to help museums make the most of this facility. Grant money may be spent on equipment, staff time or training to facilitate the running of Audience Finder and is awarded on the understanding that the museum will continue to use Audience Finder in future years and at least until 2022.

Four museums have received the grant for 2018-19. The next round of grants applications will from April 2019.

Please contact Kathy for further details.

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