Who do our museums need to communicate with? And what are the best ways to reach them? This course will begin by exploring who our stakeholders might be before moving on to think about the most effective means of communicating with them. Areas covered will include media and PR, case studies and reports and social media. We’ll look at examples of good practice and try our hand at writing some persuasive text with a specific audience in mind.
By the end of the course, participants will:
- Have identified the key stakeholders for their organisation
- Considered the pros and cons of different communication channels
- Feel more confident about writing for a range of different audiences, both on and off line.
This session is being run by Esther Morgan, Communications Manager at Norfolk Museums Service
Refreshments will be provided on arrival but please bring your own lunch.
Please arrive after 10am for a 10.30 start, and make yourself known to the member of staff at reception.
Please see our FAQs for any questions relating to our training programme
Terms & Conditions:
For full details of our programmes conditions, see our Terms & Conditions on our website
By booking a place on to SHARE Museums East Training Programme, you are agreeing to the following terms and conditions:
- That you are from an East of England museum which is in Arts Council England’s Museum Accreditation Scheme. Where this is not applicable you acknowledge that SHARE will facilitate your attendance if availability permits and that your organisation will pay any fees which may apply.
- It is a condition of receiving this ACE funded training that the online evaluation sent to the email address provided at the point of booking is completed by the specified deadline. This deadline is in the email notification unless a paper evaluation is specifically requested and submitted on the day of the training session.
- By booking a place you agree that you are booking as a representative of your organisation and should you cancel your booking without sufficient notice your organisation is responsible for paying the late cancellation fee of £50.