Individual Giving Case Studies: Essex Record Office – p.13, Fry Art Gallery – p.11
Behavioural economics says we are sometimes rational, but most of the time our rationality is limited by our ability to work things out, the large amount of information available, the limited relevant knowledge we have, and our own lack of time and energy.
An Apollo Fundraising Guide to confidently meeting with potential supporters
Introduction to Philanthropy, Entrepreneurs as Philanthropists, Current government position, Cultural traditions and trends, Motivation and disincentives, Your organisation’s constitution
Individual giving is very important and makes up 77% of charitable giving in the UK, compared to 18% from the top 400 Trusts and Foundations and just 5% from corporates.
In order to ask people for money for your campaign (the redevelopment of the museum) you need to build a relationship with them. Some of your trustees will have direct or indirect contacts with local, wealthy people, through business, through their other networks (WI, golf club,Rotary, Round Table)