Event Details

What will be covered?

Is your museum making the most of its digitised collections content online? Finding the right channel, tone, voice and techniques to reach and connect with audiences online isn’t easy. The workshop is rooted in practicalities but brings in strategic considerations too. We’ll look at mission, identity and purpose; explore the specific tensions and challenges that digital storytelling with collections content brings and also focus on the many advantages that museums and collections have in this space. We’ll share a wide range of examples from museums, galleries and beyond, looking at social media, websites and other platforms. We’ll give you plenty of food for thought, practical tips and ideas to take away and try. Our workshops are friendly and informal, encouraging active learning and plenty of discussion.  

Who is it for?

Staff/volunteers from museums and heritage sites in the East of England.

Whether you’re just beginning to tell your museum’s stories online or looking for ways to improve an existing offer and levels of engagement this workshop is for you. It’s suitable for a wide range of practitioners at all skill levels, from beginners to more advanced, whether your focus is curation, learning, marketing, engagement or something completely different.

Support towards Museum Accreditation:

Users and their experience

9.1 To provide stimulating learning and discovery activities, including exhibitions and programmes based on your collections

9.2 To communicate effectively with users and potential users through a range of access, marketing and promotional activities


The workshop will be led by Culture24’s Richard Moss, with support from Janet Alderman. Richard is editor of the award-winning www.MuseumCrush.org and brings hard-learned and current practical experience of digital storytelling with collections. He also teaches and mentors museum colleagues around the UK, supporting them with digital content creation and reach. Janet is Culture24’s Digital Programmes Manager and brings in-depth working experience of the museum sector where she has used digital storytelling across social media, digital and marketing campaigns, outreach, exhibitions and collections. She has also worked commercially in digital marketing and is well versed in tailoring content to reach a wide range of audiences. 

This workshop is provided as part of Culture24’s Arts Council England-funded Sector Support programme and is provided in partnership with us.

Refreshments and lunch will be provided

Please arrive from 10am for a 10.15am start. Please note the museum opens at 10am and delegates will not be able to access the room before then. 

Please see our FAQs for any questions relating to our training programme. 

Terms & Conditions:

For full details of our programmes conditions, see our Terms & Conditions on our website.

By booking a place on to SHARE Museums East Training Programme, you are agreeing to the following terms and conditions:

  • That you are from an East of England museum which is in Arts Council England’s Museum Accreditation Scheme. Where this is not applicable you acknowledge that SHARE will facilitate your attendance if availability permits and that your organisation will pay any fees which may apply.

  • It is a condition of receiving this ACE funded training that the online evaluation sent to the email address provided at the point of booking is completed by the specified deadline. This deadline is in the email notification unless a paper evaluation is specifically requested and submitted on the day of the training session.

  • By booking a place you agree that you are booking as a representative of your organisation and should you cancel your booking without sufficient notice your organisation is responsible for paying the late cancellation fee of £50. 

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